Effective Date: April 21, 2025
1. Introduction and overview
Demand Lab Co. Ltd. D.B.A. AgencyDemand ("Company," "we," "our," or "us"), maintains the highest standards of privacy protection and data security. This Privacy Policy outlines our practices for collecting, using, and safeguarding personal information in compliance with the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other applicable privacy laws.
2. Information collection and processing
We collect and process various categories of information necessary for providing our services. This includes company and decision-maker information such as names, job titles, and LinkedIn profiles. Email addresses are not stored in our database but are retrieved in real-time during exports through our third-party verification providers. Technical data, including IP addresses, browser types, and usage logs, is collected to enhance platform security and user experience. All payment details are processed securely through Stripe, and we do not store credit card information.
3. Use of information
The information we collect is used to support core features of the platform and enhance user experience. We use it to provide enriched company insights and decision-maker contact details. To improve usability and understand user behavior, we use Microsoft Clarity for session analytics and either Intercom or HelpScout to deliver efficient support and real-time communication. Additionally, we use Google Analytics to monitor traffic patterns. All data is handled in accordance with industry best practices and applicable legal requirements.
4. Data sharing and third-party services
We do not sell personal information and maintain strict controls over data sharing. Certain third-party service providers are integrated into our platform to support core operations such as payment processing, user support, analytics, and performance monitoring. These providers receive only the necessary data required to perform their function and are contractually bound to handle all information in compliance with applicable data protection laws, including GDPR and CCPA. Information may also be disclosed when legally required or to comply with regulatory obligations.
5. User rights and data protection
Under GDPR and CCPA frameworks, users maintain specific rights regarding their personal information. These rights include accessing, correcting, or requesting deletion of their data. California residents have additional rights, including the ability to opt out of data sales, though we do not engage in direct data sales. Users may submit requests for data removal or inquiries about personal data by contacting hello[at]agencydemand.com.
6. Data security and retention
Our security infrastructure implements robust measures to protect against unauthorized access, alteration, and data breaches. We retain data only for the duration necessary to fulfill our services and comply with legal obligations. All data processing activities incorporate appropriate technical and organizational security measures.
7. International data transfers
As a UK-based company, we may transfer data outside the European Economic Area (EEA). Such transfers are conducted with appropriate safeguards, including Standard Contractual Clauses (SCCs), ensuring consistent data protection standards across jurisdictions.
8. Policy updates and modifications
We reserve the right to update this Privacy Policy to reflect operational, legal, or regulatory changes. Users will receive notification of significant modifications through email or platform notifications.
9. Contact information
For privacy-related inquiries or concerns, please contact:
DEMAND LAB CO. LTD
7 Coronation Road, Dephna House
London, United Kingdom, NW10 7PQ
Email: hello[at]agencydemand.com
